Marketing Your Small Business
Your company is up and running, now you have to get the word out. How do you attract customers, appeal to a specific market niche and nurture repeat business? Smart, strategic marketing is key; a scattershot approach is likely to cost you a fortune without producing much in return.
Social Networking for Entrepreneurs
To get the most out of social networking sites, small companies should look past the hype, set concrete business goals, then start experimenting.
Referrals Best Way to Find Services
Q: I need new marketing materials but can’t spend a lot. Where do I look?
Attracting Publicity for Your Business
Get to know the publications that are most likely to write about you or your company. Then position yourself as an expert with something new to say.
The Martha Stewart Boost
A maker of allergy-free foods finds out what happens to a small company after a positive appearance on a celebrity's TV show.
For Customers, Holiday Cards or Gifts?
It's fine to send cards for your first holiday campaign. The key is to personalize them and align the message with your company's vision
Do-It-Yourself Market Research
If you observe the law and mind your manners, you may be able to mine the public for information, but sometimes it pays to hire professionals.
Marketing Travel to Wealthy Americans
Before spreading the word about your new service, narrow your target market, then emphasize exactly what sets you apart from competitors.
Defining Company’s Brand ID
Over time, even strong companies can suffer benign neglect, and a beloved brand can become diluted.
Give Your Company a Distinct Name
Q: The name I want to use for a small publishing firm is being used by a firm not in the publishing sector. Can I use it?
Marketing Through Blog Posts
Q: I notice that large companies are sponsoring blog postings that mention them favorably. Is it worthwhile for a small business to do this?
PODCAST: Multicultural Marketing
How small retailers can succeed with a new demographic.
PODCAST: Does Online Marketing Pay?
How to tell if your company will benefit from online marketing.
PODCAST: Viral Marketing
Serial entrepreneur Anna Yen found herself facing a new world of marketing opportunities last year when she co-founded a new venture, PacketTrap Networks. She talks about how viral marketing and customer feedback have helped drive her success.
Jump to Starting Your Small Business
Jump to Funding Your Small Business
Jump to Managing Your Small Business